Build rich participant profiles with Ethnio
Automatically create detailed participant profiles by collecting data from all your research interactions. Use information from screeners, surveys, incentive history, and email engagement to find the best participants for future studies.






Trusted by world-class research & ops teams






Build participant profiles from all of your sources
Get participants into your panel in any way that works for your organization, with any tools and workflow you need.
Build participant profiles
Use multiple data sources to build participant profiles over time.
Import/export with XLSX or Google Sheets
Use simple spreadsheets to import and export, or get rid of spreadsheets altogether.
API & webhooks
Connect Ethnio with your tools using our REST API and real-time webhooks.
Create profiles with custom attributes
Upload lists with unlimited custom attributes, and add new attributes after every study. Filter using CRM eligibility, demographic data, and more.
Import almost any participant list
You can upload almost any list of potential participants into Pool.
Personalized email distributions
Customize every word, variable, and field in every email.
Dynamic segments and tags
All segments dynamically update as you receive more responses.
Track participants across quant and qual studies
Track participants as they work through your individual research studies with unique, custom statuses that automatically update.
“Before we started using Ethnio, we often relied on general panels to find existing or prospective customers. Not going to lie, in some cases it felt like looking for a needle in a haystack.”
Each participant can belong to multiple panels, and segments
Permissions across your entire org can dictate who is allowed to view participant profiles and invite participants to studies. Organization and governance are always a priority with Ethnio.
Intuitive filters
Construct filters from uploads (CSV, XLSX, or Google Sheets), data strings, or any screener question ever.
Build precise segments with ease
Nerd out with boolean logic between filters: include, exclude, and/or logic.
Stay organized with tag management
Add or edit tags for individual members or groups, and see those tags in Pool and throughout Ethnio.
Introducing groups of participants
Organize participants in a way that’s more flexible than just panels or segments.
Define group properties
Add custom fields like department or role to better organize and filter participants.
Assign roles
Roles make it easier to segment your audience and compare feedback across different participant types within your studies.
Setup study communication for groups
Send tailored emails to each group for more relevant communication.
The ultimate democratized participant shortlist
Bring non-researchers into your study workflow with full control and customization. If you have PMs, Designers, Engineers or any other role that needs to give quick feedback on potential participants, Ethnio’s shortlist feature has an incredible amount of depth.
Enhanced data security
Restrict access to sensitive data and prevent unauthorized changes.
Designed for diverse roles
Empower your team to support researchers and democratize research requests.
Mask PII and PHI to support HIPAA
Hide sensitive participant data to work closely with your compliance and privacy guidelines.
Governance and Rules
Nurture your community of panelists with custom, branded outreach, intuitive sign-up forms with consent, and guardrails to prevent over contacting.
Cool-down rules
Set custom cool-down periods to prevent participant burnout and fatigue.
Right to be forgotten
We guarantee complete data removal from our system and from all connected sub-processors.
Opt-outs
Ethnio empowers participants to unsubscribe from panels or opt out of studies at any time.
Why do leading research teams choose Ethnio for participant management?
Ensure diverse representation
Leverage recruitment tools like random sampling to access all segments of your database, promoting thorough and unbiased research.
Track participants
Easily follow participants throughout your research process. From screeners to interviews and incentives, Ethnio gives you full visibility into every interaction.
Prioritize participant privacy
Manage participant consent with customizable cool-down periods, opt-out rules, and safeguards to prevent over-contacting.
Deliver personalized experience
Customize every touchpoint, from welcome pages to email templates and incentives.
Keep participant data secure
Ethnio is built to meet the highest security and privacy standards, including GDPR, HIPAA, and CCPA.
Bulk edit panelist data
Streamline operations and save time by updating thousands of panelist properties with just a few clicks.
Ethnio by Role
Review every type of activity with your participants across all studies, screeners, uploads, and sources. Keep a record of every point of communication.
Give your engineers unlimited possibilities with our API, webhooks, and automations
Sync participant and study metadata in and out of Ethnio automatically with your internal tools using our powerful API, Webhooks, and automated Google Sheet imports.
High API security
Tokens, role enforcement for admin/developers, and much more.
Have your engineers start with our detailed docs, and they can talk to our engineers with any questions at all.
Automated data integration
Sync participant and study metadata between Ethnio and your CRM or other preferred research tools.
Unlock the full potential of your research with Ethnio features
Panel Management
EnterpriseA pool of participants that is the heart of your research CRM
Incentives
Pay participants in any currency or country
Screeners
Links you can send out or post on social media
Intercepts
Targeted elegant intercepts on Web, iOS or Android
Scheduling
High-touch automatic research scheduling
Participant Management
Intake, management, democratization of all your studies
Connect the tools and workflows you love
Whatever your research stack looks like, Ethnio connects to the tools and data structure your team already uses.

Ethnio by the numbers
Trusted by Fortune 100 companies worldwide, Ethnio has connected with millions of participants across billions of study and intercepts views—all without any outside capital. This independence lets us stay focused on one thing: understanding and supporting your research operations needs.
34B
Ethnio study views
7.5M
Completed participants
$25.3M
Incentives issued
191
Countries served
$0
Venture capital
2016
Year founded
Security & compliance
We know how seriously you treat your customer data. That’s why security is built into Ethnio from the ground up, with the certifications to back it up.
More about securityGDPR
Robust data encryption and granular access controls to ensure compliance with EU data protection regulations and safeguard the privacy of EU citizens.
HIPAA
Ethnio’s security and privacy standards meet the highest tier for research software, including every component required for HIPAA compliance.
CCPA
Ethnio is fully compliant with the California Consumer Privacy Act (CCPA), as amended by the CPRA, where applicable.
SSO
We support SSO via SAML 2.0 to manage vendor access for all your employees.
Swiss & Canadian data protection policy compliance
Full compliance with PIPEDA in Canada, FADP in Switzerland, and other international data frameworks.
Frequently asked questions
Absolutely. Ethnio’s panel management software is engineered to support small and large-scale research operations and diverse panel requirements. It is built to manage growth in data and user activity, meeting the ongoing needs of large teams overseeing hundreds of studies and extensive participant pools.
Our panel management solution features advanced performance management and team-based workflows, optimizing collaboration across research projects. You can ensure precise segmentation and dynamic updates with customization options, including tailored intercepts and screeners across 30+ targeting variables. Integration with essential tools like Zoom, Outlook, and Google Calendar streamlines research processes, boosting operational efficiency across large teams.
Additionally, Ethnio supports various panel types—general, specialized, and ad-hoc—ensuring that your panels remain current and relevant for targeted recruitment strategies and research at scale.
Absolutely. Our user research CRM integrates with the tools research teams rely on, including Outlook, Google Calendar, DocuSign, Zoom, and Slack. Additionally, our powerful API and webhooks enable seamless two-way data sync with any CRM.
Data handling is streamlined through automatic import/export with CSV and Google Sheets, reducing manual entry and enhancing accuracy. For privacy and compliance, integrations with tools like Transcend automate GDPR and CCPA processes, including user opt-outs based on their email address and data erasure (DSRs).
You can find the full list of integrations hereEthnio also integrates with visitor management systems (VMS) to send participant consent and approval to front desk check-ins, streamlining the research process and reducing manual admin tasks.
Discuss VMS integration on an Enterprise callWe also offer support for custom integrations. Simply reach out, and our dedicated support team, supported by detailed developer documentation, will assist you. By connecting your preferred tools to your participant database, you can maintain your favorite methodologies and tools with your own real users, ensuring minimal disruption to your existing workflows and a seamless integration into your research stack.
At Ethnio, protecting your data is our top priority. We implement robust security measures to protect participant data, including advanced encryption for data in transit and at rest, SOC 2 certifications, and adherence to major data protection regulations like GDPR, HIPAA, and CCPA.
Customer data is stored in AWS US West (Oregon), a SOC 2 Type 2 accredited data center, and we have achieved SOC 2 Type 1 certification from A-LIGN. Regular security audits and detailed documentation on data breach response protocols further ensure that your sensitive data is protected.
To prevent unauthorized access, we support two-factor authentication (2FA).
Conduct research with confidence, knowing that your data is securely protected. For additional details on our security practices and compliance features, please visit Ethnio Security.
Ethnio centralizes your entire recruitment process into a single, easy-to-use platform. Gain complete control over every stage—from participant recruitment and onboarding to incentive distribution—eliminating the need for multiple systems and third-party platforms.
Import participant data from various sources, including global opt-in pages, recruiting agencies, marketing databases, customer opt-in pages, and tools like Qualtrics and Salesforce. Ethnio supports participant lists in multiple formats, such as CSV and Google Sheets, allowing for dynamic filters and segments to target participants based on custom attributes, survey results, and engagement history.
Onboarding is streamlined with customizable workflows for registration, consent collection, and initial engagement for smooth integration of new participants. Incentive management is flexible, with options for monetary compensation, gift cards, and other payment methods tailored to participant preferences and study needs.
Additionally, features like opt-out management and participant history tracking ensure compliance, helping you adhere to data protection regulations while managing the recruitment process end‑to‑end.
We understand that a successful transition involves more than just features. We’re here to support you throughout the implementation process and beyond, ensuring you fully leverage the platform to run research at scale. From the start, our team provides personalized one-on-one onboarding to facilitate a seamless setup. Our training sessions and resources equip your team with the knowledge needed to maximize Ethnio’s capabilities. Once operational, you’ll have access to extensive support documentation and a dedicated customer success team ready to assist with any technical issues or best practices.
Get the ultimate participant management for Research Ops
See how Ethnio helps UX teams find, screen, schedule, and pay participants — all in one place, without the spreadsheet juggling.

We’d love to show you
- How to recruit screened participants in under 10 minutes
- Automated scheduling, consent, and incentive payouts
- Managing a participant pool your whole team can use
- How Ethnio fits your existing research workflow
